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BJA Initiatives Encouraging Responsible Gun Ownership

Project ChildSafe Communities
BJA funded the National Shooting Sports Foundation (NSSF) to implement an enhanced version of its Project ChildSafe Program in three unique sites known as "Project ChildSafe Communities."

The goal of the program is to reduce firearms accidents and misuse by creating a culture of firearms safety. By reinforcing the importance of storing firearms responsibly when not in use, this culture is driven through community outreach and events, media efforts, and community partnerships. The intent is to reach new gun owners (particularly those located in urban and suburban areas where new gun ownership has increased) and people who may not have had access to traditional firearms safety classes such as those offered in sport shooting venues.

Two Project ChildSafe Communities chosen for the program were Oklahoma City and Memphis, which kicked off in January 2017 and October 2017. The third, Cleveland, is scheduled to kick off May 30, 2018. The initiative is partnering with local organizations representing conservation groups, mental health and suicide prevention advocates, veterans, faith groups, retailers, and hunting and shooting groups to help share messages and information about responsible firearms storage.

One public service announcement has been produced with two more in the development stage. An online video is also in production.

Lock It Up
BJA also funded an initiative to produce a public education campaign to engage current and prospective firearms owners on the importance of safe firearms storage.

Several TV and radio PSAs were created, as well as several print ads, with a simple call to action for firearms owners to "Lock It Up" when their firearms are not in use.

Sell With Certainty
Every day, gun owners sell their firearms to individuals at residences and gun shows, and through classified and online ads. But many of these private sellers do not have the ability to verify if their buyer is legally permitted to receive or possess a firearm. However, it is possible with a federal firearms licensee (FFL) who can determine if a prospective buyer is prohibited from possessing or receiving a firearm.

With this in mind, BJA funded an initiative to produce an educational campaign to encourage private sellers to complete the sale of their firearm through an FFL. Print ads and a radio PSA were created for the campaign with a simple message of “Sell With Certainty.”

David Adams
Senior Policy Advisor